Making Money with Technical and Industrial Product Press Releases
Making Money with Technical and Industrial Product Press Releases
Press releases on technical and industrial products written for internet media outlets can do wonders for your website's visibility.
from the office of industrial marketing consultant Conrad Bailey
Most online press releases are dull, poorly suited for search engines, and overly generic, which is both a common and bad thing. It is understandable that many website promoters are dissatisfied with the outcomes they are receiving from their press releases. The press release is nearly always to blame, but they'll also point fingers at the media, the media's audience, and even the competitors.
It makes no difference if you refer to it as a press release, news release, or media release; what matters is that it contains valuable information, relevant keywords, and, of course, newsworthy content. It makes no difference how many media outlets you use; what matters is that it reaches your target audience.
Get Over Branding and Into Selling Instead!
There is a "need" for branding, which is the largest fallacy in public relations and advertising. You can acquire the solution to your branding question by asking any qualified direct marketer. Corporate branding is for the well-off, who have endless cash to spend, or should I say waste. In my opinion, branding is nothing more than a mask for "simple-minded" marketing that fails to provide any real return on investment.
As an example, did you know that "Coca-Cola" is the second most famous word in the world, right behind "Okay?"? Regardless, Coca-Cola continues to be one of the world's most aggressive advertisers. Coke ads seem to pop up everywhere these days, from sports events and bulletin boards to radio and television advertising.
Someone would argue that all that advertising is branding given the massive marketing expenditure. But I respectfully disagree. If you watch their ads closely, you'll notice that they consistently target a specific demographic, mostly young adults (about 17–35 years old). What gives? They are using strategic, massively customer-centered marketing to recruit new generations of Coke drinkers. Their marketing initiatives obviously cover a lot more ground than simply branding. Writing press releases also requires this method.
Creating a Catchy Headline
If a press release is successful or unsuccessful, half of the credit goes to the headline. The editor reads the first words of the release, so it better be good. Spend some time thinking of a catchy title that addresses a particular issue. If you want to pique someone's interest right away, try asking an open-ended inquiry. Excellent headlines are customer-focused communications that provide value and/or point to a solution that your target market is facing.
The Benefits of Using a Sub-Headline
A subheading or lead paragraph should always be included in your press releases; it should correctly and concisely convey the release's content while also indicating why it's newsworthy.
Whether an editor or prospect decides to read the remainder of the information depends on the sub-headline. Stay away from promotional language and concentrate on writing news stories that will, ideally, interest the editor's readers.
The Main Text of the News Release
Press releases for technical and industrial products are not as difficult to write as some public relations experts would have you believe. Practicing will make you a better player, as it does with anything else. The trick, though, is to keep an eye out for press releases published in other newspapers, preferably those that your industry rivals have sent in, and study them well. Here you can find examples of press releases published by various media outlets that cater to your target demographic.
You can also find out which internet press releases are performing well with some investigation. A large number of news dissemination services (for instances, see below) organize thousands of press releases according to their level of popularity. Just look at the number of views and clicks each release is receiving to see which ones are trending. You can then utilize that data to craft an identical but distinct press release, increasing the likelihood that it will receive the same amount of attention. If nothing else, studying the press releases that your rivals are releasing can provide you with a wealth of ideas for producing high-quality, efficient content.
A Few Pointers on How to Write an Effective Press Release
· Remember that you are writing for multiple people with various needs—the editor, your target audience, and the search engines—so keep it succinct, no more than one page (240 words), and break it up into four to six paragraphs with no more than three to four phrases apiece.Follow a journalist's format while reporting the facts. The editor will reject your material if you use any sales hype at all.Incorporate keywords that 'flow' with the content into the release at all times. Stay away from the negative SEO strategy of stuffing your content with keywords. Make sure that each paragraph is factually sound and newsworthy enough to function as its own press release. In the last paragraph, provide a brief overview of your company's profile, target market, and capabilities.At the end of the release, include the name, phone number, and email address of an editorial contact in addition to a company contact person.
Get Your Press Release Out There!
Submitting your press release to one of the several free PR distribution platforms should be your first priority. You may also boost your distribution significantly by paying for submissions on most of them. In order of preference, I have compiled a list of the top ten sites where we have successfully submitted press releases. Displayed without bias.
www.prweb.com, www.arrivenet.com, www.pr9.net, www.1888pressrelease.com, www.prleap.com, www.sbwire.com, www.prfree.com, www.przoom.com, www.sbwire.com, and www.pr.com are all websites that provide press releases.
Online Business Journals
A wide variety of media directories are accessible online; some cost nothing, while others charge a pretty penny. The one I use most often is the one hosted at GebbiePress.com, which is the All-In-One Media Directory. Access a wide variety of trade magazines at no cost by going straight to their website. Make sure to send your press release to the media that serve your target market. You'll definitely discover some.
Additionally, Publist.com has been an invaluable resource for me in my search for international trade periodicals, journals, and newsletters. That database is also free, however it really needs an update because it lists publications that are no longer published. However, I have no doubt that you will discover the website to be an invaluable resource in your search for the perfect print and online trade journals to publish your press release.
Check out our partner site, www.IndustrialLeaders.Tradepub.com, where you can discover hundreds of hand-picked trade periodicals and publications covering the engineering, technical, and industrial sectors.
All you have to do is "Google" the ones that pique your interest to find their website or to ask for a free trial. There is a consistent influx of new trade magazines.
Author Bio
The well-known Co-Op Industrial Advertising Blog, written by Conrad Bailey, may be found at http://www.IndustrialLeaders.com/blog/. Bailey is also a co-founder and VP of www.IndustrialLeaders.com.
from the office of industrial marketing consultant Conrad Bailey
Most online press releases are dull, poorly suited for search engines, and overly generic, which is both a common and bad thing. It is understandable that many website promoters are dissatisfied with the outcomes they are receiving from their press releases. The press release is nearly always to blame, but they'll also point fingers at the media, the media's audience, and even the competitors.
It makes no difference if you refer to it as a press release, news release, or media release; what matters is that it contains valuable information, relevant keywords, and, of course, newsworthy content. It makes no difference how many media outlets you use; what matters is that it reaches your target audience.
Get Over Branding and Into Selling Instead!
There is a "need" for branding, which is the largest fallacy in public relations and advertising. You can acquire the solution to your branding question by asking any qualified direct marketer. Corporate branding is for the well-off, who have endless cash to spend, or should I say waste. In my opinion, branding is nothing more than a mask for "simple-minded" marketing that fails to provide any real return on investment.
As an example, did you know that "Coca-Cola" is the second most famous word in the world, right behind "Okay?"? Regardless, Coca-Cola continues to be one of the world's most aggressive advertisers. Coke ads seem to pop up everywhere these days, from sports events and bulletin boards to radio and television advertising.
Someone would argue that all that advertising is branding given the massive marketing expenditure. But I respectfully disagree. If you watch their ads closely, you'll notice that they consistently target a specific demographic, mostly young adults (about 17–35 years old). What gives? They are using strategic, massively customer-centered marketing to recruit new generations of Coke drinkers. Their marketing initiatives obviously cover a lot more ground than simply branding. Writing press releases also requires this method.
Creating a Catchy Headline
If a press release is successful or unsuccessful, half of the credit goes to the headline. The editor reads the first words of the release, so it better be good. Spend some time thinking of a catchy title that addresses a particular issue. If you want to pique someone's interest right away, try asking an open-ended inquiry. Excellent headlines are customer-focused communications that provide value and/or point to a solution that your target market is facing.
The Benefits of Using a Sub-Headline
A subheading or lead paragraph should always be included in your press releases; it should correctly and concisely convey the release's content while also indicating why it's newsworthy.
Whether an editor or prospect decides to read the remainder of the information depends on the sub-headline. Stay away from promotional language and concentrate on writing news stories that will, ideally, interest the editor's readers.
The Main Text of the News Release
Press releases for technical and industrial products are not as difficult to write as some public relations experts would have you believe. Practicing will make you a better player, as it does with anything else. The trick, though, is to keep an eye out for press releases published in other newspapers, preferably those that your industry rivals have sent in, and study them well. Here you can find examples of press releases published by various media outlets that cater to your target demographic.
You can also find out which internet press releases are performing well with some investigation. A large number of news dissemination services (for instances, see below) organize thousands of press releases according to their level of popularity. Just look at the number of views and clicks each release is receiving to see which ones are trending. You can then utilize that data to craft an identical but distinct press release, increasing the likelihood that it will receive the same amount of attention. If nothing else, studying the press releases that your rivals are releasing can provide you with a wealth of ideas for producing high-quality, efficient content.
A Few Pointers on How to Write an Effective Press Release
· Remember that you are writing for multiple people with various needs—the editor, your target audience, and the search engines—so keep it succinct, no more than one page (240 words), and break it up into four to six paragraphs with no more than three to four phrases apiece.Follow a journalist's format while reporting the facts. The editor will reject your material if you use any sales hype at all.Incorporate keywords that 'flow' with the content into the release at all times. Stay away from the negative SEO strategy of stuffing your content with keywords. Make sure that each paragraph is factually sound and newsworthy enough to function as its own press release. In the last paragraph, provide a brief overview of your company's profile, target market, and capabilities.At the end of the release, include the name, phone number, and email address of an editorial contact in addition to a company contact person.
Get Your Press Release Out There!
Submitting your press release to one of the several free PR distribution platforms should be your first priority. You may also boost your distribution significantly by paying for submissions on most of them. In order of preference, I have compiled a list of the top ten sites where we have successfully submitted press releases. Displayed without bias.
www.prweb.com, www.arrivenet.com, www.pr9.net, www.1888pressrelease.com, www.prleap.com, www.sbwire.com, www.prfree.com, www.przoom.com, www.sbwire.com, and www.pr.com are all websites that provide press releases.
Online Business Journals
A wide variety of media directories are accessible online; some cost nothing, while others charge a pretty penny. The one I use most often is the one hosted at GebbiePress.com, which is the All-In-One Media Directory. Access a wide variety of trade magazines at no cost by going straight to their website. Make sure to send your press release to the media that serve your target market. You'll definitely discover some.
Additionally, Publist.com has been an invaluable resource for me in my search for international trade periodicals, journals, and newsletters. That database is also free, however it really needs an update because it lists publications that are no longer published. However, I have no doubt that you will discover the website to be an invaluable resource in your search for the perfect print and online trade journals to publish your press release.
Check out our partner site, www.IndustrialLeaders.Tradepub.com, where you can discover hundreds of hand-picked trade periodicals and publications covering the engineering, technical, and industrial sectors.
All you have to do is "Google" the ones that pique your interest to find their website or to ask for a free trial. There is a consistent influx of new trade magazines.
Author Bio
The well-known Co-Op Industrial Advertising Blog, written by Conrad Bailey, may be found at http://www.IndustrialLeaders.com/blog/. Bailey is also a co-founder and VP of www.IndustrialLeaders.com.
Post a Comment for "Making Money with Technical and Industrial Product Press Releases"